Consolidated Graphics
2006 ReBrand 100 Winners > notableIndustry: Publications/Publishers - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - Consolidated Graphics (CGX), the nation’s leading commercial printing company, has grown through the acquisition of ~65 printing facilities – all keeping their local identities. Over time, it had not developed tools to build internal awareness of system-wide capabilities – encouraging cross-selling nationwide. CGX also needed to create a unified and consistent brand/image across its entire network. Strategy - Savage Design Group created an image and corporate standards that were issued to all of CGX’s printing facilities. We created a positioning theme and tagline “The Power of Scale” to capture the competitive advantage of the network. We used a visual map to reinforce the national footprint and an illustrated icon of the “Power Printers A-Team” – professionals capable of meeting any printing challenge coast-to-coast. Result - CGX reports a 35% increase in intra-company cross sales and a 22% increase in national account sales since the new branding solution was rolled out. Credits: Client: Consolidated Graphics (CGX) - www.cgx.com Creative Firm: Savage Design Group - www.savagedesign.com Creative Director: Paula Savage Design Director: Dahlia Salazar Designers: Dahlia Salazar, RuthAnn McLean Illustrator: Jack Slattery Photographers: Terry Vine, Bryan Kuntz, various Copywriting: Sandy Fruhman, Consolidated Graphics Printer: Grover Printing, Western Lithograph, Jarvis Press [back] |
