Silver Lake Cottage
2006 ReBrand 100 Winners > notableIndustry: Hospitality/Hotels - Below: Before Image, Rebrand Images, Summary, Credits Summary: Challenge - Silver Lake Cottage, a Rhode Island Bed & Breakfast, was running below capacity. Their marketing materials did not successfully communicate their full range of services or lend credibility. Strategy - The strategic approach was to communicate their full range of capabilities and market beyond word of mouth materials through more effective web and print materials. The existing strengths drawn upon to achieve this were: - The property – beautiful, attractively located, historically significant, accommodating - The owners/hosts – corporate backgrounds, professional, gracious - The good name and reputation - The services – experienced in providing facilities for bed & breakfast, executive retreats, meetings and special events - Acceptance by the owners that the current brand needed to be repositioned and revitalized Result - The deliverables included: an updated identity, website, correspondence materials, advertisements and brochure. After the rebrand, Silver Lake Cottage doubled its number of visitors. Credits: Client: Silver Lake Cottage - www.silverlakecottage.com Creative Firm: Stark Group - www.starkgroup.com Creative Director: Kristina A. Stark Photography: Kristina A. Stark, Marie L. Duggan Website Developer: M.L. Duggan Communications - www.mlduggan.com [back] |
