Nextance
2006 ReBrand 100 Winners > notableIndustry: Financial Services/Insurance - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - Nextance, a rapidly growing software company requested a more up-to-date “enterprise look and feel” for its marketing activities. The company wanted a dynamic and contemporary brand that reflects its position in the technology field while also reflecting its focus on individuals within each business relationship. Scott Design’s challenge was to take a very esoteric product and “personalize” it. Strategy - Redesign the Nextance brand using modern type, vibrant colors, and images that reflect dynamic movement. Ensure that the new look can be leveraged in the design and delivery of many types of marketing communications. Result - Nextance’s new branding blends modern, dynamic elements with a focus on individual relationships at the core of the company’s product. Scott Design created specially designed templates for the Nextance website, product collateral, web banners, direct mail pieces, and corporate brochures—making it easy to deliver powerful, new marketing communications across a full spectrum of media. Credits: Client: Nextance - www.nextance.com Creative Firm: Scott Design Inc. - www.hotdesign.com [back] |
