winners: 2008The ReBrand 100 Winners Showcase
The 2008 ReBrand 100 winners are displayed.
Please also view the 2007, 2006, and 2005 winners and each year's jury.
Global, regional and non-profit organizations representing 18 countries and 39 industries are winners in the 2008 ReBrand 100. All projects were reviewed by jurors, with each "before" and "after" submission studied, and the written summaries carefully read.
Key criteria for assessing entries:
Clear transformation for the better in meeting the strategic objectives.
The Solution exceeded expectations and/or incorporated an element of surprise.
The rebrand spurred an emotional connection for the target audience.
The rebrand was intelligently executed with evidence that it could be implemented across the organization, or a specific unit of the brand.
The ReBrand 100 Winners Showcase