Minelli Inc
2008 ReBrand 100 Winners > notable
Industry: Professional Services/Communications - Below: Before Image, Rebrand Images, Summary, Credits
Summary: Industry Setting - A new breed of brand and design consultancy Challenge - For years, Minelli Inc had been content to let highly visible client work, both the who and the how, speak for the unique character of the firm. But with more and more competitors arriving on the “branding” scene, it became clear that we would have to turn our own vision and philosophy into a public expression that could set us apart. Strategy - Through interviews, we learned that what we are most valued for is bringing a sharp eye and clear voice to an entire organization, allowing them to move forward and unleash the possibilities and passion of what truly drives them. This idea is reflected in the tagline “Vision Made Visible” and extends across a range of collateral and communications designed to reflect our clients’ dynamic energy juxtaposed with self-possession courtesy of Minelli. Result - Our new identity, both more exciting and more straightforward, makes it easier for potential clients to understand who we are, how we think, and what kind of impact our work can have on their organization. Credits: Client: Minelli Inc - www.minelli.com Brand Strategist/Designer: Minelli Inc - www.minelli.com President and Brand Strategist: Mark Minelli Brand Strategist/Partner: Christian Bayley Creative Director: Margarita Barrios Ponce Designers: Yuko Inagaki, Noel Cunningham, Trish Leavitt Copywriter: Lori Lutton, Mark Ruckman [back] |
